Brand Guidelines
This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.
At its core, Brezzels is about enabling creators to express themselves with confidence. This guide lays out the essential design standards that bring our brand to life, from color and typography to tone, visual language, and core design elements.
Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and efficiency at the heart of Brezzels.
Contents
01 Brand Strategy
02 Personality
03 Logo
Product
04 Color
05 Typography
06 Design Elements
Marketing
07 Tonality
08 Logo
09 Color
10 Typography
11 Templates
12 Ressources
Sales
Coming soon
Support
Coming soon
01 Brand Strategy
The creator economy promises freedom, but often delivers pressure, dependency, and loss of control. Creators gain visibility, yet struggle to build something sustainable on their own terms.
Brezzels gives creators back that control. We turn exclusivity, closeness, and community into a sustainable business, supported by smart tools, AI assistance, and strong brand protection.
With powerful monetization tools, AI assisted workflows, and built in brand protection, Brezzels removes complexity and replaces stress with clarity. Creators can focus on what matters most. Self expression, meaningful connections, and long term growth.
Brezzels isn’t about explicit content. It’s about ownership, trust, and independence. A platform where creative freedom doesn’t come at a cost, but becomes the foundation of a sustainable future.
Who we are
02 Personality
Brezzels is confident, warm, and empowering.
We believe in creative freedom without pressure and independence without isolation.
Our personality is open and energetic, but never loud or exploitative.
We stand for self expression, trust, and ownership, always on the creator’s terms.
Young
Empowering
Energetic
Motivating
Built for creative independence.
Our Vision: why we exist
To create a future where creators can build sustainable businesses without sacrificing freedom, privacy, or control.
Our Mission: what we do
Enable creators to turn exclusivity, closeness, and community into sustainable income through smart tools, AI support, and built in protection.
Our Promise: how we help
We reduce complexity, remove pressure, and give creators the confidence to grow on their own terms.
Tone & Voice
Brezzels uses clear, direct, and human language.
We speak with confidence, but never with pressure.
Our tone is supportive, not instructional.
Professional, but always approachable.
We avoid exaggeration, stigma, and urgency-driven messaging.
Instead, we focus on clarity, reassurance, and empowerment.
Sample Copy
You-first language
Less distance. More connection.
We speak directly, openly, and on eye level. This is a space where creators feel seen, not managed.
Conversational tone
Casual. Young. Straightforward.
No pretending. No corporate talk.
Just clear language that feels natural and honest.
Call to Action
Create freely.
Grow confidently.
Make it sustainable.
03 Logo
The Brezzels logo features a distinctive pretzel emblem that gives the brand a clear and recognizable visual identity. Its simple, bold shape is designed to be memorable and to work reliably across digital products, interfaces, and marketing materials.
The logo is intentionally clean and flexible, making it easy to use at different sizes and in different contexts. It feels modern and approachable without being overly complex or decorative.
Brezzels uses a modular logo system. The logo can appear either as the full logo, combining the emblem with the Brezzels wordmark, or as the standalone emblem, using the pretzel symbol on its own. Both versions are valid and designed to work consistently across all touchpoints.
This flexibility allows the Brezzels logo to adapt naturally to product UI, social media, and brand communication while maintaining a coherent and recognizable appearance.
Logo Assets
Primary Lockup
Clearspace
Secondary Lockups
Incorrect Usage
Don’t resize the emblem
Don’t rotate the logo
Don’t recolor the emblem alone
Don’t outline the logo
Don’t reverse the lockup
Don’t add gradients the logo
Product
DesignSystem
Pixel Perfect Design
04 Color
-
Primary Palette
Fluorescent Mint
Hex:
RGB (61, 243, 169)
Turquoise
Hex:
RGB (65, 227, 197)
Full White
Hex:
RGB (255, 255, 255)
Secondary Palette
Black Denim
Hex:
RGB (24, 29, 39)
Charade
Hex:
RGB (37, 43, 55)
Text Palette
Black Denim
Hex:
RGB (24, 29, 39)
Metallic Gunmetal
Hex:
RGB (65, 70, 81)
Accent Palette
Blaze Red
Hex:
RGB (240, 68, 56)
Wild Lime
Hex:
RGB (122, 201, 67)
Happy Yellow
Hex:
RGB (255, 224, 102)
Soothing Orange
Hex:
RGB (255, 168, 107)
Mirror Blue
Hex:
RGB (47, 107, 255)
Go To Pink
Hex:
RGB (255, 79, 148)
Gradient Palette
Gradient Settings
Gradient
05 Typography
Brezzels’ typography is designed to feel clear, modern, and approachable while staying professional and reliable. The combination of a expressive headline font and a highly readable body font reflects our focus on clarity, consistency, and creator-friendly communication.
Our primary typeface for headlines and key statements (Poppins) brings personality and presence to the brand. With its geometric shapes and optimistic tone, it helps Brezzels feel bold, modern, and expressive without ever becoming overwhelming. This makes it ideal for product messaging, marketing headlines, and moments where we want to stand out.
For body text, paragraphs, UI labels, and longer reads, we use a highly legible sans-serif (Inter). Designed specifically for screen readability, it ensures clarity and comfort across all devices. Its neutral and balanced character supports content-heavy interfaces and product flows while keeping the focus on the message itself.
Primary Typeface
Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@#$%^&*()
Secondary Typeface
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@#$%^&*()
Headlines
Bring Clarity to Your Creative Space
Poppins
Bold
SemiBold
Medium
Regular
Font size: 72px / 4.5rem
Line height (Leading): 90px / 5.625rem / 125%
-2% Letter Spacing (Tracking)
Whether you’re creating or engaging, Brezzels keeps things clear.
Poppins
Bold
SemiBold
Medium
Regular
Font size: 60px / 3.75rem
Line height (Leading): 72px / 4.5rem / 120%
-2% Letter Spacing (Tracking)
Designed for creators who value clarity and focus.
Poppins
Bold
SemiBold
Medium
Regular
Font size: 48px / 3rem
Line height (Leading): 55px / 3.75rem / 115%
-2% Letter Spacing (Tracking)
A calm space to manage content and connect with your community.
Poppins
Bold
SemiBold
Medium
Regular
Font size: 36px / 2.25rem
Line height (Leading): 44px / 2.75rem / 122%
-2% Letter Spacing (Tracking)
Simple tools that support content creation and everyday workflows.
Poppins
Bold
SemiBold
Medium
Regular
Font size: 30px / 1.875rem
Line height (Leading): 30px / 1.875rem / 127%
0% Letter Spacing (Tracking)
Clear structures that help creators stay organized and in control.
Poppins
Bold
SemiBold
Medium
Regular
Font size: 24px / 1.5rem
Line height (Leading): 32px / 2rem / 133%
0% Letter Spacing (Tracking)
An intuitive platform for creating content and engaging with fans.
Designed to keep workflows clear, structured, and easy to manage.
Poppins
Bold
SemiBold
Medium
Regular
Font size: 20px / 1.25rem
Line height (Leading): 30px / 1.875rem / 150%
0% Letter Spacing (Tracking)
Texts
Thoughtfully designed tools for content, community, and consistency.
Built to support focus, clarity, and everyday creator workflows.
Inter
Bold
SemiBold
Medium
Regular
Font size: 18px / 1.125rem
Line height (Leading): 28px / 1.75rem / 156%
0% Letter Spacing (Tracking)
A structured environment that supports focus across all creator tasks. Designed to reduce
complexity and keep everything easy to navigate. So creators can stay organized and work
with confidence.
Inter
Bold
SemiBold
Medium
Regular
Font size: 16px / 1rem
Line height (Leading): 24px / 1.5rem / 150%
0% Letter Spacing (Tracking)
Carefully built experiences for managing content and community with ease. Designed to keep interactions
clear and predictable. Structured to support focus across everyday workflows. Built to help creators stay
organized and in control.
Inter
Bold
SemiBold
Medium
Regular
Font size: 14px / 0.875rem
Line height (Leading): 20px / 1.25rem / 143%
0% Letter Spacing (Tracking)
A reliable creator platform that brings clarity to content, engagement, and daily workflows. Designed to keep tools
consistent and easy to understand. Structured to support focus across everyday creator tasks. Built to reduce
complexity without limiting flexibility. So creators can work confidently and stay in control.
Inter
Bold
SemiBold
Medium
Regular
Font size: 12px / 0.75rem
Line height (Leading): 18px / 1.125rem / 150%
0% Letter Spacing (Tracking)
06 Design Elements
Some design elements appear consistently across the Brezzels product experience.
They are intentionally reused to create familiarity, clarity, and a cohesive user interface.
Consistent patterns help users navigate the product with confidence and ease.
Cards
Website: “Hero”-Section
Website: “Successful Creators use Brezzels”-Section
Website: “Family”-Section
Product: Login on Tablet & Desktop
Floating Emojis
Website: “Hero”-Section
Product: Newsroom Posts
Product: Newsroom Posts
✨ 🙌🏼 💸 👍 👀 📣 🔥 💥 🚀
Often used Emojis
Corner Radius
Avatar Component in Messenger
Creator Home Tab
Post Creation
Modals
Website: “Hero”-Section
Website: “Successful Creators use Brezzels”-Section
Marketing
AI Images
Social Media
Guide
07 Tonality
-
Correct Usage
Coming Soon!
08 Logo
-
Coming Soon!
Correct Usage
Incorrect Usage
Use only approved brand colors
Use only approved logo versions
Don’t recolor the emblem alone
09 Color
-
Correct Usage
Coming Soon!
10 Typography
-
Correct Usage
Coming Soon!
11 Templates
-
Correct Usage
Coming Soon!
12 Ressources
Coming Soon!
Sharepoint
Cavok
Sales
Coming Soon!
Support
Coming Soon!
